As it has become a routine now, Google provides a list on its official blog about the changes made to its algorithm in the last month. I must say that I appreciate this transparency to disclose important updates, and the intention to open a dialogue with the SEO community.
Here is the list of 52 changes made to the algorithm of Google in April. Of course, one can imagine that Google has done much more than 52 changes in the last month, and the list that we have before the eyes does not contain all the alterations, some of them being sensitive and confidential nature.
Conversely, there are not all items on this list that interest me, and may overshadow the items that may affect my SEO strategies.
As I said, here in my opinion are relevant changes on this list what you need to remember:
Updates related to Penguin
First to give honor there are no surprises on the list of changes related to the updating of the penguin.
Improvements to how search terms are scored in ranking. One of the most fundamental signals used in search is whether and how your search terms appear on the pages you’re searching. This exchange improves the way those terms are scored.
No freshness boost for low-quality content. Google has a modified classification that it used to promote fresh content to exclude fresh content approbation having particularly low-quality.
Keyword stuffing classify improvement. [project codename "Spam"] Google has designed to detect classifiers when a website is keyword stuffing. This change made the keyword stuffing classify better.
More authoritative results. Google has tweaked a signal we use to more authoritative content area.
The update of the penguin was announced on April 24, and changes described here are the heart of this update. Since many articles have been written on the subject, of course you can start it in order to adapt your strategies accordingly
Fewer results from the same area
I am particularly pleased to see the next item from the list of Google:
More domain diversity. [launch codename "Horde", project codename "Crowding Domain"] Sometimes search returns too many results from the same domain. Now changes in this area helps to show more content from diverse set of domains.
This change is necessary in my opinion; while often found the same domain occupying half or more of the organic results.
It is difficult to guess what are the factors that are less considered? or how Google’s algorithm change about it. However, we note that the known brands could lose feathers at the bonuses they receive, and to the benefit of smaller companies that invest in the smart SEO.
Google admitted in 2010 that 20% of research in its search engine are local flavor, so it is not surprising that Google has a lot of effort at this level:
More Sites from local organisms. [project codename "ImporgMap2"] This change makes it more likely you’ll find year organization website from your country (eg for Mexico mexico.cnn.com Rather Than cnn.com).
Improvements to local navigational searches. [launch codename "onebar-l"] That for searches include lease terms, eg [dunston mint seattle] or [Vaso Azzurro Restaurant 94043], we are more likely to rank the local navigational homepages in the top position, even in cases where the navigational page boxes do not mention the location.
This last statement is certainly interesting, and may mean that pages specifically dedicated to a specific geographic area will be encouraged to research the same region.
A tip is to think through your different geographic markets and how you use them in your SEO strategies. Can you create pages or sections specific to the largest markets, although the question of divide and thereby promote the work of Google indexing?
The frequency of updating the content. One of the issues Google is indexing content and news as soon as possible and thus competes with the exchanges and conversations in social media, they have become a source of news in real time.
Smoother ranking changes for fresh results. [launch codename "September", project codename "Freshness"] Google wants to help us find the freshest results, particularly with large searches for new web content, such as breaking news topics. Google try to promote gladly that appears to be fresh. Applying this change has more granular classification, leading to more nuanced exchange in ranking based on freshness.
Improvement in signal has freshness. [launch codename "lemon", project codename "Freshness"] This change is a minor improvement to one of the signals freshness which helps to identify better fresh documents.
It is therefore important to not only ensure that your content strategy is current, but also that you share information quickly through your different profiles 2.0. Be the first to cover a new therefore takes all its importance, not forgetting of course to maintain your network of contacts 2.0.
The re marketing of Google
Better query interpretation. This launch helps us better interpret the intent of likely your search query as your last few suggested by searches.
Google is a big fan of retargeting remarketing advertising, a tactic that is used to display to visitors who have already visited your website, and according to their research intentions. Very difficult to make predictions about what this means without deviating from the topic of this article, however I will address this in a future post.
The famous sitelinks
“Sub-sitelinks” expanded in sitelinks. [launch codename "Thanksgiving"] This improvement digs deeper into mega sitelinks by showing sub-sitelinks instead of the normal snippet.
Better ranking of expanded sitelinks. [project codename "Megasitelinks"] This changes of the ranking of mega sitelinks improves by providing a minimum score for the sitelink.
Sitelinks data refresh. [launch codename "Saralee-76"] Sitelinks (the links that appear beneath some search results and link deeper Into the site) are generated in a year by hand offline That analyzes process and site structure other data determined to within the most links to show users . We’ve recently updated the data-through our offline process. These updates happen frequently (on the order of weeks).
The sitelinks are an essential part of your SEO strategy, since they can drastically increase your percentage of clicks from organic search results. Google continues to invest in this item, which means that you should treat sitelinks as a priority in your strategy.
These changes do not affect most users, however, we show that Google continues in the same track to post as much information as possible directly in search results, bypassing the same time at many sites showing the same information.
We also see that Google now shows the scores of soccer leagues, baseball and hockey, and that partnerships were established with the concerned associations