When it comes to SEO, “on-page” refers to factors that have an effect on your Web site or Web page listing in natural search results. On-page SEO includes optimizing your titles, descriptions, and keyword usage to name a few. This can be in addition to making sure that your site’s architecture is sound, providing quality content, and earning inbound links (i.e., “off-page” SEO). But, let’s start with on-page SEO.
Here are some key tips:
1. Optimize Your Page Titles and Descriptions
When optimizing your titles and descriptions, keep in mind that search engines give more weight to words that appear at the beginning of these elements. So, make sure to place your most important keywords upfront. In addition, try to keep your titles and descriptions under 155 characters so they don’t get cut off in Google’s search results.
2. Use Keywords Throughout Your Site Copy
In order for search engines to match your content with relevant searches, you need to use keywords throughout your site copy – but beware of keyword stuffing! This occurs when you stuff too many keywords into your content in an attempt to manipulate your rankings. Not only is this incredibly annoying for your readers, but it will also result in Google penalizing you. A good rule of thumb is to use keywords as naturally as possible throughout your copy.
3. Optimize Your Images
Make sure to include keywords in your image file names (e.g., “digital-marketing-strategy.jpg”) as well as in the “alt text” attribute (a brief description of an image used by screen readers for the visually impaired). By doing this, you’ll not only help consumers find what they’re looking for on Google Images – you’ll also boost your overall on-page SEO efforts.
Conclusion:
On-page SEO is a critical component of any digital marketing strategy – and if you want your business to be visible online, you need to make sure you’re doing it right. By following the tips outlined above, you’ll be well on your way to optimization success! If you need help getting started or want more personalized advice, feel free to contact us today! We would be happy to chat with you about all things digital marketing!
By A1 SEO Tips